Monday, April 21, 2008

Structures Establish Gender

I feel that one of the most exposed structures which help to establish gender is the American experience we know collectively as shopping. Particularly, the structure of shopping for clothing. Walk into any average mall in America and what do you find? Stores which promote the dress and style of one gender and stores which promote the dress and style of another gender. The store Structure, is a men's clothing store where there albino manikins dressed in the rather affluent type clothing of polo shirts and slacks. In the same way, a store such as Victoria's Secret in some way supposed to be an influence on what consumers distinguish what is sexy, based off the fact if whether people by their products. There is no doubt that the influence of media and celebrities weighs in on what people see as cool or attractive. Not to say that the individual preferences of each person do not hold domain in the end, stores such as the forementioned tremendously help establish what each gender should look like and the image that they should portray.

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